Florence welcomed me with open arms, and I found myself drawn to The Hoxton, a hotel that perfectly blends old and new. It’s split across two buildings, offering a fascinating contrast. One is a 16th-century palazzo that feels steeped in history, with an original facade and impressive vaulted arcade. The other is a more modern 1980s building, designed by Andrea Branzi, with timber slatted details and a clean, linear look. This mix sets the tone for exploring the city itself, which does the same with its Renaissance art next to contemporary life.
Exploring the Florentine Experience
The Heart of the City
You’ll find The Hoxton right in the historic center, placing you incredibly close to everything. It feels like you can step out and be moments away from famous landmarks. The Duomo is a short walk, as is the Uffizi Gallery, a must-see for any art lover. Even the Fortezza da Basso is nearby, useful if you’re here for events. The location means you’re surrounded by galleries, little boutiques, and inviting bakeries. It’s easy to wander and get lost in the best way.
A Design Story Unfolds
The hotel’s design is thoughtfully done by AIME Studios, and it tells a story. They’ve transformed a building that was originally built for the Ricasoli family in the late Renaissance. You can still see these historical elements, like the courtyard arcade and walls with original frescoes from 1611. It’s amazing to see how they’ve layered this history with modern touches. The design celebrates both the old Florentine glamour and how it has evolved. There’s a mix of strong colors and interesting patterns alongside luxurious finishes. Many pieces are custom-made or vintage finds, highlighting Italian craftsmanship, all while feeling incredibly comfortable.
What is the hotel’s unique design approach
The hotel’s design plays with the contrast between its historic Renaissance roots and a more modern aesthetic. They’ve preserved elements like original frescoes and architectural details from the 16th century.
This is combined with contemporary design choices that create visual interest and reflect the city’s ongoing evolution in style and art.
Comfortable Stays Variety
The rooms are spread across the two buildings, each with its own design character. They are connected by a lovely courtyard garden, complete with a fountain that doubles as an outdoor dining spot. In the main building, the rooms offer a fresh take on Renaissance style, infused with mid-century Italian influences. Some rooms look out towards the iconic Duomo, and a few even have large terraces with outdoor bathtubs, which is quite a treat. You might find yourself in a dual-level room with a separate lounge area and a spiral staircase. The color palette is inspired by the colorful marbles of the Duomo. The headboards draw inspiration from the Santo Spirito church facade. You’ll notice flamestitch patterns on curtains and carpets, a subtle nod to the Medici family’s influence.
The other building, designed by Florentine architect Andrea Branzi, offers a completely different feel. Inspired by his Archizoom narratives, these rooms are bold and bright. They feature clashing prints and interesting materials. Look out for asymmetrical wardrobes and striking monochrome striped table lamps.
Are there special room options
Yes, there is a unique “House” category, which is a fully self-contained three-bedroom apartment. It has its own kitchen, living space, and an outdoor terrace.
This option is ideal for families or groups wanting a private, home-like experience with extra amenities.
Culinary and Social Hubs
Alassio A Taste of the Coast
Alassio is the hotel’s Italian restaurant, and it focuses on coastal-inspired dishes from the Italian Riviera, with a nod to Ligurian flavors. It feels like a place for long, relaxed meals shared with friends. The menu has slow breakfast options like Necci Chestnut Pancakes, and more substantial plates like Girella Ravioli or Focaccia Alassio. For dinner, you can share dishes like the Pork Tomahawk or explore seafood on The Alassio Platter. Don’t miss the Tiramisu for dessert. The bar serves everything from coffee to fresh juices and cocktails like their Capperi Martini.
The restaurant’s interior is designed to evoke the beach town of Alassio. You’ll see vaulted ceilings, Italian art, vintage posters, and colorful Murano chandeliers. It has an open kitchen and cozy seating areas, including a courtyard with cobblestones perfect for outdoor dining.
What kind of food is at Alassio
Alassio serves Mediterranean plates and classic comfort foods inspired by the Italian Riviera. They focus on fresh ingredients and comforting dishes.
The menu features both breakfast and dinner options, with an emphasis on shareable plates in the evening.
Enoteca Violetta A Wine Lover’s Spot
Enoteca Violetta is a relaxed wine bar that offers a wide selection of local and international wines. You can find everything from Champagne to Sancerre, as well as natural wines. They also serve Italian snacks like Panisse Frites and Rice Suppli Marinara, plus a good range of cheeses and cured meats. Their Aperitivo Hour starts at 5 pm, perfect for unwinding. The bar itself is impressive, with a six-meter bar and floor-to-ceiling wine cabinets, creating a warm atmosphere. Downstairs, there’s a hidden tavern called La Riserva, which is great for private dining and wine tastings.
What can you drink at Enoteca Violetta
Enoteca Violetta offers a diverse wine list featuring local and international selections, including natural wines.
They also serve other drinks and cocktails, complementing their food offerings.
Community and Local Connections
The Hoxton makes an effort to connect with the local community. They have a space called Hox Gallery, which showcases emerging artists in partnership with NUMEROVENTI. In the lobby, you’ll find a shop with specially curated items, including unique t-shirts and candles from local makers. For guests with pets, they’ve partnered with local businesses to provide high-quality beds, bowls, and treats.
You can also borrow their free Sergio Bianchi bikes to explore the city. They have arrangements with local gyms like Yoga Garage and Anytime Fitness for special rates. There are also weekly runs organized by Runners of Florence that start at the hotel, including a light breakfast afterwards.
How does the hotel engage locally
The hotel partners with local curators, artists, and businesses to offer unique products and experiences. They also support local artists through their gallery space.
They provide guests with opportunities to engage with local culture and activities, such as organized runs and bike rentals.
Planning Your Florentine Visit
Event and Gathering Spaces
The hotel offers two distinct event spaces. La Riserva in the basement is a moody, vaulted wine cellar with two connecting rooms and a bar, perfect for more intimate gatherings. Upstairs, there’s a 130 sqm rooftop terrace with panoramic city views and its own bar, ideal for private events and parties. The courtyard is also available for hire, offering a beautiful open-air setting for weddings or fashion shows.
What event spaces are available
There is a vaulted wine cellar suitable for smaller events and tastings, offering a moody atmosphere.
Additionally, a rooftop terrace provides panoramic city views for larger gatherings or private parties.
Sustainable Travel Rewards
For those who choose to travel more sustainably, The Hoxton offers a reward. If you stay at two or more of their hotels, you’ll get a discount on your room rate for each location. This is for trips planned by rail, and since trains between Rome and Florence are frequent and take about 1.5 hours, it’s an easy way to explore more of Italy. My family and I really appreciated this idea, especially traveling with Lily and Ethan, as it made extending our trip feel more achievable and eco-conscious. We decided to explore Florence for a few days in 2026, and the train from Rome was a breeze.
How can you save on stays
Guests receive a discount when booking stays at two or more The Hoxton hotels using rail travel.
This initiative rewards more sustainable travel choices and encourages multi-city trips.
Florence is a city that truly stays with you, and The Hoxton provided a wonderful base for soaking it all in. I hope you find this glimpse into the hotel and its surroundings helpful for your own travels.